Wordpress is a fan favourite content management system due to it being so search engine optimisation friendly by nature. However, as you… — Wordpress is a fan favourite content management system due to it being so search engine optimisation friendly by nature. However, as you will probably know, or either come to find, SEO is not a job that you do once. …

If you want to generate a handful of enquiries as one fee earner, for one service offer ‘patent infringement’ for example, it can cost you… — If you want to generate a handful of enquiries as one fee earner, for one service offer ‘patent infringement’ for example, it can cost you as little as a few hundred pounds. …

Creativity and inventiveness are vital to the world we live in. They spur economic growth, create new jobs and industries as well as… — Creativity and inventiveness are vital to the world we live in. They spur economic growth, create new jobs and industries as well as enhance our enjoyment for life. In truth, the progress and well being of humanity depend on our capacity to come up with new ideas and make them.

Not everybody is into social media. Perhaps you’re one of many hundreds of thousands of people who creates an account and then abandons it… — Not everybody is into social media. Perhaps you’re one of many hundreds of thousands of people who creates an account and then abandons it, finding very little benefit in the platforms other than the odd humorous cat video. After all, social media is supposed is ‘social’ which suggests that we…

Getting a strong flow of clients when you first start your law firm is key to getting off to a good start. The obvious obstacle is seeking… — Getting a strong flow of clients when you first start your law firm is key to getting off to a good start. The obvious obstacle is seeking out these new clients while balancing other important tasks such as administration and being a legal practitioner. To get the best clients in…

Firstly, what is a CRM — Customer Relationship Management? — Firstly, what is a CRM ? It stands for Customer Relationship Management, but typically is used as a software to manage interactions with clients. Poor CRM equal losing quality prospective clients. Imagine this scenario. A client calls your firm with an urgent IP matter and provides you will plenty of…

Include keywords in your bio. — Include keywords in your bio. In the same way you would add relevant keywords that relate to the services in your blog posts and website pages, you should do the same on your LinkedIn page. Doing so will increase your ranking among other lawyers in the same industry. In fact…

Use profile video. — Use profile video. It has been argued for a long time that the world wide web was best made for video delivery. If you look at video platforms like YouTube the average (optimised) visit lasts for 15 minutes, whereas the average visit on a law firm’s website is perhaps 90…

Not writing and adhering to a brand bible. — Not writing and adhering to a brand bible. To create an effective, respected brand, organisation, consistency and adherence to company values is crucial. The main benefit of a brand bible is it allows for all of your team from, managing partner to cleaner, to be on the same page with…